Stories to

live by

Imagine a world of savvy explorers on a mission to uncover the unknown facts of humans' inner workings and deepest outer spaces. Welcome to Frontier Realms.

Transforming Health Into
A Lifelong Adventure

Facts and data alone don’t drive behavior change. People are moved by stories. At Frontier Realms, we create compelling fictional worlds where health science becomes adventure, where characters inspire real change, and where audiences engage with content that both entertains and transforms habits.

Experts & Storytellers

Leading Experts set priorities and shape story lines.
Storytellers translate Experts’ messages into engaging adventures.
Experts help bridge the story to tangible takeaways through interactions with Realm characters.

AI-Assisted Development

Fully automated content generation and social interactions
Integrity insured with curated AI , Guardrails and human oversight
Streamlined administration and monitoring

Activated Users

Engage via multiple social channels, SMS, email
Personalized to interests and needs
Interactions with Realm characters
Feedback and tracking emerging interests shapes storylines

In-Depth Explorations

Realms explorations build vital understanding of the underlying science of physical, mental and social health. Health science experts set the priorities to bring the latest science of physiology, brain health, mental health, fitness, and nutrition. The arc of each story is personalized to users, and shaped in real-time by measures of audience interests.

Respond to
Evolving Events

Realms create a platform to respond directly to emerging events. Experts craft the message of support and action, AI weaves it into appropriate storylines delivered at scale.

Crossover
Between Realms

Interactions between Realms and real-world people of interest elevate authenticity and relevance.

Facts and data alone are NOT sufficient to power optimal health habits

People are moved by stories

Completed Groundwork

Story-based Health Messaging | AI Delivery

Adventure-wrapped Science
Breaks the Barrier to Healthy Habits

attackofthesmutans.com

The fundamental approach of AOTSM! was to develop a compelling story around DENTISHA, a strong, relatable character to motivate better health habits.

It’s widely recognized that habits and behavior are crucial determinants of health, morbidity, mortality, and quality of life. Unfortunately, didactic information-focused health campaigns have repeatedly proven grossly insufficient for many people to adopt target behaviors.

Attack of the S. Mutans! was a groundbreaking effort that showed that weaving health messages into an active adventure story can motivate stubborn tweens (ages 8-12) to improve their health habits.

The kids were active participants in Dentisha’s science-based exploration of bacteria inside her own mouth. The experience transformed their perception of tooth brushing from unpleasant daily drudgery to a pitched battle with a microscopic world of towering biofilm churning sugar into acid, burning away their precious crystal enamel.

Meet Nova

First Mars Settler

novaonmars.com

Frontier Realms has an established partnership with Hyperworlds technology to build immersive digital Realms populated with lifelike characters available on any digital platform. By layering rich data and personality “cortexes” into our Realms and Agents, we create environments where communities gather, explore and interact with characters whose motivations, interactions, and backstories evolve in real time. We deliver narratives in bite-sized, social-friendly chunks—seamlessly blending text, images and video—to meet your audience wherever they are.

An early Hyperworlds pilot, Nova on Mars, demonstrated the power of a single, well-crafted persona to rapidly attract an engaged community. Over three months, Nova—an AI agent tweeting from outer space—sparked remarkable engagement in the targeted demo. We’ve since reworked Nova’s personality framework to support live, expert-driven interactions (imagine dissecting research with a leading scientist, or enjoying a lively chat with an AI confidante who gently reminds you to drink enough water). Automated commenting and dynamic replies ensure conversations stay active 24/7, while robust guardrails—approved as needed by legal and compliance teams—keep every interaction safe, on-brand and worry-free.

Core Team

Howard Rose

Chief Change Agent

I’ve dedicated my career to creative uses of technology that make people smarter, healthier, happier. I’ve started and run multiple companies using VR and immersion for health and wellness. A designer and educator at heart, I’ve also learned how business savvy can make visions successful in the real world. I conceived, designed, managed, executed Attack of the S. Mutans! I’m excited about Frontier Realms as a path to achieve this vision at scale and engage my accumulated skills and passions.

Mitch Apley

Chief Story Teller

My decade as Head of Broadcast at AbelsonTaylor deeply entrenched in me a profound understanding of navigating healthcare communication regulations and best practices. Now, we create. stories (Realms) that are smart enough to self regulate, evolve, delight, and importantly – genuinely influence user behavior. Combining established principles of CGI/VFX, design, and narrative development with this emerging technology, we anticipate the establishment of all new benchmarks for content effectiveness.

Marko Post

Chief of Energy and Magic

I have spent years in the CGI/VFX trenches creating high-quality graphics for Hollywood films, TV, and commercials. The rise of AI has not just changed how I view content production – I am now focused on a vision where entertainment and education blend into one personalized stream delivered over multiple platforms. Hyperworlds’ Nova on Mars demonstrates the potential of this vision to grab and hold an audience. Frontier Realms is the next step beyond in AI generated experiences pushing the line between the real and virtual worlds.